Personal Branding begins with harnessing the power of self esteem. In our hyper connected environment building a strong personal brand is impossible if you do not believe and feel good about yourself! You have to find a way to chase away the demons or as the marketing specialist Seth Godin puts it, the lizard brain that discourages us from doing. In Personal Branding you have to be no less than a legend in your own mind!
Self esteem is really the way you feel about yourself and the confidence to carry out the tasks well. In other words, it’s self respect. Maintaining a high self esteem is essential to professional success. Employees with high self esteem are more productive and contribute to a positive work environment.
3 simple ways to build self esteem:
-Accomplishments, praise, recognition and doing result in high self esteem. A child will develop high self esteem from riding a bicycle rather than being told that she can do it! Start by undertaking simple tasks and completing them successfullly.
-People must have the knowledge to successfully carry out the tasks that they are responsible for. I am not suggesting to fear failure, however, support and encouragement are important.
-Know your strengths. Identify what you are really good at and then help someone who could benefit from your strengths.
Building a strong personal brand starts with feeling good and confident about yourself. This directly influences stakeholders behaviour.