Having a Personal Branding conversation with thirty young students with career ambition on their minds is a rewarding experience. The Young Women in Business at Simon Fraser University sacrificed Friday evening on a Valentine’s Day weekend to learn about a new career management tool that is fast becoming essential for career progression in a noisy, highly competitive and global business environment. The industrial revolution gave us mass production and the information society promises individualism. In a world where creative is the new industrial, forward thinking individuals are left with no choice but to consciously manage and nurture their Personal Brands!
The Young Women in Business at SFU are a well organized and motivated group that proactively seeks out relevant learning opportunities! During my interactive presentation students were highly engaged and posed intelligent and thoughtful questions leading to rich discussions. A Shoutout to the social savvy ladies who live tweeted during the event @LuciaPecnikova, @timaarak, @kaylabordignon, @tiffanielai, @AngelQixy, @janeychiu, @JVieve89, @mdstephanierw, @xjleong, @ywibsfu,@katieraeh, @kaylabordignon,@pattiez!
Personal Branding requires time, conscious effort, careful planning, commitment, and ongoing management. It must be at the core of your career management strategy! So begin now! Give people a compelling reason to buy brand YOU. Why should they care?
The responsibility of learning the right skills to succeed in our new business environment rests on you! Groups like the Young Women in Business at Simon Fraser University @Ywibsfu help prepare for success in a transparent, hyper connected and flat world! This is their edge!
